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- WINES FROM SOUTH AFRICA
- Apesa LTD opened an office in China for the holding company, and the opportunity occurred to import red wines from South Africa. Market research was done, and it was concluded that the market for South African wines was under developed in China and the logic choice was to import wines.
- One of the objectives of Wines from South Africa is to penetrate the market through wine tasting events, to educate people about South African wines and its history. 'Wine tasting is not simply wine drinking, it is a magical journey'. To understand wine tasting and all its facets, one also has to understand that the art of wine tasting is an ongoing learning process.
